Descripción del empleo
Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 743,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. We are uniquely able to deliver tangible outcomes because of our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song. These capabilities, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities. Visit us at www.accenture.com. The Paid Media Strategist assists in developing the strategy and paid media plans, based on client’s KPI’s. This position will manage the full life cycle of campaigns, from conception and planning to execution, optimization, conversion tracking and reporting. Responsibilities Evaluate communication strategies and offer suggestions to best influence paid digital forms of communication. Work closely with the rest of the Digital Team to develop and execute strategy and paid media plans. Assist business growth efforts and provide ongoing strategic and tactical counsel to clients that maps to their specific business challenges. Develop media plans to determine budget allocation, audience selection, estimates of metrics. Collaborate with media team to plan and execute campaign strategies across social platforms. Continuous analysis of paid social campaigns to identify potential opportunities, providing recommendations for optimization through ad formats, ad groups, targeting and landing pages. Use reporting and data analysis tools to produce metric reports related to the campaigns’ performance such as scorecards and weekly performance reports. Analysis based on specific date ranges comparison. Identify digital content gaps in paid social campaigns and report them through the proper channels. Share POV, knowledge and experience across the team through presentations and training/development. Complete understanding of paid social metrics, KPIs and elements within the campaigns. Full understanding of marketing funnel logic (upper, mid, lower). Trafficking capacity (Pixels). Basic Qualifications Experience 4 years in social/search platforms and full understanding and management of the most important buying platforms. Good English communication level C1 and above. Bachelor’s Degree/Technical Degree in Marketing or equivalent experience in advertising. Proven experience in the strategy and execution of paid social campaigns in Meta Ads Manager, SA360, LinkedIn Ads, Google Ads, TikTok Ads, and 3rd party tools. Experience using Excel, PowerPoint, and other Office products (Microsoft in general). Knowledge in Google Analytics, Adobe Analytics, JIRA, and SharePoint is a plus. Required Experience Minimum 4 years’ experience in digital marketing and marketing automation tools. Certifications: 100-101: Meta Certified Digital Marketing Associate (Desirable) 400-101: Meta Certified Media Planning Professional (Desirable) 410-101: Meta Certified Media Buying Professional (Required) LinkedIn Marketing Solutions Fundamentals (Required) LinkedIn Marketing Strategy (Required) LinkedIn Content and Creative Design (Required) Google Ads Certification (Required) Google Analytics (Plus) Excellent administrative and documentation skills. Demonstrable ability to manage large budgets is a must. Experience with technical issues, such as campaign strategy, implementation and optimization Excellent time management skills and ability to follow through. Deal with a large volume of requests and know how to prioritize workload. A team player who can handle stressful situations and deadlines. Project Management Skills (Plus): Scrum Methodology, Time Management, Excellent Communication Skills with a Team and Clients, Experience Leading Teams. What We Offer Health and Life Insurance Accenture days, 3 additional vacation days On site doctor Birthday leave Internet reimbursement Graduation bonus Referral bonus And more!
